In addition to all the great content we bring cheer professionals in our quarterly print issue, you’ll find plenty of original exclusive content right here at TheCheerProfessional.com.
Julie Johnson’s secret to sanity? Instant smoothie gratification. The Extreme Allstars coach brings her Nutri Bullet blender everywhere she goes for that quick fix she craves—and needs. After all, Johnson is often working in the Melbourne, FL-based gym past midnight.
“I know it sounds funny, but it’s true,” Johnson says. “It gets fruit into my system really quickly. I add a little peanut butter. That gets me going for a few hours.”
Liz Gigante Ulrich awakes every day with a mission in mind. As the owner of G Force Gym, home to the Vancouver All Stars, she walks the talk she preaches to her athletes and coaches about the importance of a purpose-driven life. Based in British Columbia’s Port Coquitiam, the gym’s cheer program consists of 20 teams Levels 1 through 5 made up of 400 athletes in uniform, with an additional 150 on half-year prep teams or taking classes. All the teams fall under the guise of Gigante Ulrich and more than 20 credentialed and certified coaches.
As a gym owner or program director, you have a lot on your plate! So we’re giving you some of our favorite free and low-cost resources to help you be more efficient, organized, and profitable in your all-star cheerleading career. These articles are not an advertisement for any listed company or app; it is simply of listing of the tools our consulting clients love the most—and that we love the most—to help you grow your gym.
GTM Sportswear is introducing Ultrafuse Sublimation. What’s sublimation? It’s a process that combines color and design in a single process. Why is this important to you? Your color and design are heat-infused directly into the fabric. This results in a fabric that allows comfort and mobility in a lightweight breathable uniform for those long game more »
One of the greatest gifts about working in the spirit industry is that we have the opportunity to touch lives. We hear you as gym owners and coaches reflect that sentiment to us every day in our work. We as a cheerleading community love what we do! But the truth is, if we don’t run our gyms like a true business that needs to be profitable, we will lose the opportunity to help shape so many lives.
In order to be successful in any business, you must be the master of 3 things: increasing revenue, decreasing expenses and being quickly adaptable.
As love stories go, gym owners and power couple Kristen and Victor Rosario have one that’s straight out of a Nicholas Sparks movie. (No wonder they’ve been referred to as the “Brangelina” of the cheer world.) A simple ride home from high school was the catalyst for their relationship—and, a few years later, ended up being the foundation of Miami-based gym Top Gun All-Stars, well-known for its reputation as an industry innovator.
The divide over whether to provide complimentary tuition to certain athletes, including boys, is not new. For those in the “pro” column, they typically comp athletes with the idea that offering a free ride will attract additional membership to a gym and—in the case of male athletes—round out a team to deliver an edge over the competition.
So you’re right in the middle of the battlefield—the gym equipment shop. Mission: inspect prospective purchases. As a companion to our primer on buying used equipment, Tumbl Trak’s Stacey Finnerty has got some useful advice on how to carry out an inspection: **For steel products that may be welded, tap the welds with a rubber more »
As a new gym owner, it can be a challenge to make ends meet with a small budget. One surefire way to save cash when just starting out is to buy used equipment. Be warned, though: this route can be fraught with thorns, and it’s important to keep several caveats in mind during purchase. When in the market for used equipment, consider these need-to-know tips from top equipment experts.
Minutes before taking the floor, an athlete crumbles: her heart rate spikes and her breath comes in quick, shallow gulps. While backstage is chaotic, her panic is centered on something else: what will happen next, performing in front of the crowd. As her coach, you’re not sure what to do before she walks onstage—calm her, convince her it’s just like practice or remind her to have fun. Sound familiar?
Number eight on our “Starting a Gym 101” list: Decide on any financing you will need and how you will get it. In other words…show me the money!
For startup businesses, this can be one of the biggest obstacles in getting off the ground. Funding is a challenge for almost every small business, and this especially includes cheer/gymnastics facilities. The space and ceiling height requirements for a gym make the start-up cost even more than a regular new business.
As family and friends filed into the bleachers, the young cheerleaders of Fairfield, NJ-based JuST Cheer All Stars waited patiently for their turn on the rented spring floor in the clean space of the local high school gymnasium. Outside the gym, the chilly December air permeated the hallway, where a handful of vendors had set up tables. The schedule for the day’s event was tight: “First Tinys, then Minis and levels building up to the fives,” says Karen Potucek, co-owner and president of JuST Cheer All Stars, noting that, for many of the athletes, it was their first time performing in front of a crowd.
Ever since the Georgia Heat opened its doors six years ago, Samiha Alexander has been at its nucleus—coaching winning teams in almost every level. As one of this year’s USASF Coach of the Year nominees, she knows the importance of coaching safely in tandem with grooming top-notch teams. We asked Samiha to share her hard-earned insights on safety and success.
At Kernersville, NC-based Cheer Extreme Allstars, team placements are no longer simply announced online, but have now become a festive affair with much more fanfare. This spring, owner Courtney Smith-Pope introduced the “Teal Reveal,” a gala event held at a local church. Smith-Pope spent the morning with her team moms stuffing personalized invites for each athlete, and when she yelled “Go!” later that night, the athletes eagerly ran to each decorated table to see which team held their fate.