More Than Business

At Mystic All Stars in Apple Valley, CA, signs on the wall proudly proclaim “Family,” and its teams chant “We are Family” at practices and competitions. The close-knit atmosphere at Mystic signifies what is true for so many all-star programs—that gyms can be much more than just places to practice for the next big event, but rather places where seeds of meaningful relationships are sown. Strong emotional connections often form between coaches and athletes, thanks to the intense training and shared cheer experiences that bind them together. But are such deep bonds good for business—or risky business?