Worried about gymhoppers? Consider implementing a loyalty program. These incentive-based programs provide a win-win situation by helping gyms retain clientele—and giving those families a reason to stay loyal. At Charleston, SC-based C3 Cheer and Dance, loyalty rewards range from free uniforms to discounted class tuition to free contest entries. “Our gym greatly benefits from loyalty programs because it gets our families spreading the word about our gym’s many classes and programs, and [our various reward offerings] help keep the existing customers happy,” says gym owner Robin Ridout.
Monthly Archives: January 2014
Fresh off Season Two of TLC’s “Cheer Perfection,” Alisha Dunlap’s gym and life have taken the spotlight once again. Find out what challenges and opportunities the exposure has brought this spirited coach and owner of Cheer Time Revolution, and learn what advice she has for other coaches hoping to follow in her footsteps.
It’s a memorable moment at Oregon Dream Teams, as an athlete throws a round-off/back handspring/tuck three times in a row. Mastering this new skill qualifies her for a special honor—getting to ring the gym’s dinner bell. Practice halts as everyone gathers round to watch the athlete demonstrate the skill and give her a round of applause. The bell is just one of many ways gym owner and coach Tori Cotton gives her athletes public recognition, whether it’s in front of cheering teammates or a shout-out on the gym’s scrolling web banner.
What is a coach? Is a coach a leader, teacher, mentor or friend? If you ask the individuals who nominated their coaches, they’d say a coach is all of these traits and more. AmeriCheer and AmeriDance are partnering with CheerProfessional to award the Coach of the Year award at the AmeriCheer & AmeriDance InterNational Championship, held at Walt Disney World Resort®, on March 22-23, 2014.
You may know Tanya Roesel as the determined entrepreneur behind the Midwest Cheer Elite empire, but long before her all-star cheer days, she first made a name for herself as a DJ—spinning at Cincinnati nightclubs and eventually opening for major acts like Prince back in the 80s. The road to notability, however, wasn’t exactly smooth: as the only female DJ in town, she was often told she couldn’t succeed because she was a woman. “I love when people tell me I can’t do something because it just makes me want to do it more.”