Creating a thriving program is often the impetus for starting an all-star cheer gym—but what happens when that accomplishment generates considerable demand? Many business owners answer the call for expansion and go on to open multiple locations. To learn more about this approach, CheerProfessional asked three gym owners who took the leap and expanded based on their own initial success. Learn how All Star Legacy tackles the challenge while maintaining the integrity of their brand.
Monthly Archives: April 2014
You’ve worked hard to establish your own gym, creating a unique identity with colors, logo and uniforms. A few years later, having built a solid reputation, you’re at an event when in swaggers a brand-new team—wearing colors very similar to yours, a logo that looks awfully close to yours and (wait for it) practically the same name as yours, just with a different spelling.
Is this a scenario for yet another Bring It On movie? Unfortunately, no. It’s an all-too-common occurrence for many all-star cheer programs.
Did you ace our industry quiz? Enhance your knowledge even more with our comprehensive timeline of industry trends and innovations—from rebate plans to stay-to-play to custom uniforms—and find out how they came to fruition. (Please note: this is a living document! We are continually updating and adding more information. If you would like to add updates to our timeline, please email us at firstname.lastname@example.org).
With all of the developments in our ever-evolving industry, it can be hard to keep up. For handy reference, we’ve compiled a thorough timeline of how some of today’s hottest trends and innovations came about (and the companies that pioneered them). But before it publishes this Wednesday, take our quiz below to find out how much you know—then check out the answers in our sneak preview!