Under Armour Cheer 2015

JAM Brands

Know the Score: Unified vs. Universal

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Know the Score: Unified vs. Universal

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For years, cheer professionals have made the call for a massive scoring overhaul—and this season, the event producers have answered. This year, two brand-new scoring systems will be introduced to meet the need for a new approach at events. “Recently, there has been a push from coaches to unify scoring across the industry,” explains JAM Brands co-owner Dan Kessler. “For many years, scoring was different between event producers, and coaches were having to change their choreography and routines throughout the season.”

Day in the Life: Dan Kessler

A day in the Life/ Web Exclusives

Day in the Life: Dan Kessler

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5:00 or 6:00 am: I get up early in the morning to work out before the girls wake up. (I have two little girls: 3-year-old Ruby Jane and 1-year-old Eleanor.) 90 percent of my workout is straight running—right now, I use the treadmill because it’s been so darn cold [in Kentucky], but I’ve done a couple marathons and a bunch of half-marathons and smaller races. Then I shower, drop Ruby Jane off at pre-school around 8:30ish and come to the office.

Spotlight: Dan Kessler

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Spotlight: Dan Kessler

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When JAM Brands co-founder Dan Kessler tried cheerleading for the first time at the University of Louisville after two years of playing collegiate soccer, his friends told him he was a natural at stunting. But he still had to learn the techniques from the ground up: a toss hands, then a toss hands extension, then a liberty, then a top hand. “[Stunting] was a new athletic skill that I had to conquer and try to perfect,” he says. “That addiction of getting better kept me going to practice and working.”

State of the Union, Part 2

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State of the Union, Part 2

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CheerProfessional tapped four of the industry’s cheer leaders for a spirited panel discussion on our industry and its future: Dan Kessler of the Jam Brands; John Newby of Varsity; Pam Puckett of The Cheer Center in Grove City, OH; and Karlette Fettig of Indiana Elite All-Stars in Noblesville, IN. Read part 2 of our juicy Q&A!

State of the Union, Part 1

In the Industry/ Web Exclusives/ webexclusive2

State of the Union, Part 1

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CheerProfessional tapped four of the industry’s cheer leaders for a spirited panel discussion on our industry and its future: Dan Kessler of the Jam Brands; John Newby of Varsity; Pam Puckett of The Cheer Center in Grove City, OH; and Karlette Fettig of Indiana Elite All-Stars in Noblesville, IN. Read part 1 of our juicy Q&A!

America’s Best Athlete Does Her Best to Help Newtown Families

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America’s Best Athlete Does Her Best to Help Newtown Families

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As the industry—and our nation—tries to get back in the holiday spirit after last week’s tragic Sandy Hook Elementary School shooting in Newtown, Conn., a cheerleader named Janie Pascoe is doing her best to restore hope. After being named Athlete of the Year at America’s Best National Championships, Janie requested to donate her $500 scholarship prize to the Newtown Memorial Fund for the victims’ families rather than using it toward her Indiana University education.