Like the splitting up of once head-over-heels newlyweds, the parting of ways in business is often tricky, sad and more than a little complicated. Add in the complexities of an all-star cheer business, and breaking up can get downright sticky. So what happens when one of the partners of an all-star gym wants to retire or pursue other passions? Legal experts advise not waiting until one person is ready to retire—or wants out—to discuss what will happen with your beloved gym. Continue reading
Troy Hedgren landed in the all-star cheer world by chance, but he nailed it. Today he’s one of four co-owners of the rapidly growing Pacific Coast Magic, but the former gymnastics coach first started his entrepreneurial career at age 19 with the Tumblebus, a mobile gymnastics school for pre-schoolers. In 1995, he sold the venture to open his first gym, Gymnastics 4 Kids, with his wife Keri. While sponsoring the local Pop Warner cheer team at a competition, the Hedgrens ran into one of Keri’s former gymnastics students, whose parents clued them into the competitive all-star world of tumbling, stunting, dancing and flying. Continue reading
It’s Friday night at the Cheer Pride All-Stars gym in Whippany, NJ. Coach Erin Shane signals The Summit-bound Junior Level 1 team to enter the gym. Clad in fire-colored practice gear with bows neatly placed on their crowns, 15 female athletes quietly line up in four rows, hit a “T” and prepare to perform a timing drill for jumps. Shane begins to clap to the rhythm of her counting to keep the team’s unified left kicks timed to her beat. The team doesn’t flinch as she pauses to hit a strong, poised “T” to demonstrate proper motion technique. The squad reaches 20 kicks smoothly and quickly, then Shane continues the process again on the opposite side. Continue reading
Vertical Smart Slide 1
When Two Become…
Posted 6 hours ago

Like the splitting up of once head-over-heels newlyweds, the parting of ways in business is often tricky, sad and more than a little complicated. Add in the complexities of an all-star cheer business, and breaking up can get downright sticky. So what happens when one of the partners of an all-star gym wants to retire or pursue other passions? Legal…

When Two Become One: Dissolving a Partnership
Pure Magic: Pac…
Posted 6 days ago

Troy Hedgren landed in the all-star cheer world by chance, but he nailed it. Today he’s one of four co-owners of the rapidly growing Pacific Coast Magic, but the former gymnastics coach first started his entrepreneurial career at age 19 with the Tumblebus, a mobile gymnastics school for pre-schoolers. In 1995, he sold the venture to open his first gym,…

Pure Magic: Pacific Coast Magic
Private Lessons…
Posted 11 days ago

The good news: Private lessons can certainly add an extra layer of perceived value for gym clientele. The bad news: at times, offering privates can also add more hassle for gym owners between scheduling, pay structure, and other considerations. However, in the end, most gym owners, coaches and parents agree that private lessons offer an array of benefits that make…

Private Lessons: A Primer
Avoiding the La…
Posted 13 days ago

It’s Friday night at the Cheer Pride All-Stars gym in Whippany, NJ. Coach Erin Shane signals The Summit-bound Junior Level 1 team to enter the gym. Clad in fire-colored practice gear with bows neatly placed on their crowns, 15 female athletes quietly line up in four rows, hit a “T” and prepare to perform a timing drill for jumps.

Shane…

Avoiding the Lazy Coaching Trap
Straight Talk w…
Posted 18 days ago

As home to the premier F5, the Maryland Twisters are no strangers to high expectations. Pressure from industry leaders, judges and fans to “keep delivering and over-delivering” can be intense, but gym owner Tara Cain insists that championship titles (of which they have many) are not the end goal for a Twister—it’s having fun. “At the end of the day,…

Straight Talk with Maryland Twisters’ Tara Cain
Getting to the …
Posted 20 days ago

When Randy Dickey, owner of South Carolina-based ACX Cheer and head of the All- Star Gym Association, unexpectedly had to fly a photographer to an event, the exorbitant price of the airline ticket stunned him. But when he pulled out his credit card, he solved the problem—without spending a dime. Ever since Dickey first signed up for the American Express…

Getting to the Point(s)
Two Sides: Too …
Posted 50 days ago

It’s a question of objectivity—can judges “turn it off” when they take the stand? Some gym owners and coaches say “no,” taking issue with event producers who allow judges that have some form of past or current affiliation with programs on the competition roster. Others say that because of the prevalence of cheer gyms, it’s almost impossible to find a…

Two Sides: Too Many Nationals?
Owner's Manual:…
Posted 56 days ago

ICE began in 1998 with Darlene Fanning renting space from a local gymnastics facility for a program of approximately 60 kids. According to Fanning, the program “quickly outgrew the space” and two other facilities before landing in their current Mishakawa location in 2007. In 2009, ICE expanded to Fort Wayne, and in 2011, the program opened a third location in…

Owner’s Manual: Darlene Fanning
Go, Go Gadget! …
Posted 62 days ago

For our “Go, Go Gadget!” review feature, we asked the athletes at Oklahoma Twisters to road test the MyoSource Cheer Kinetic Bands. Designed to improve jumps, flexibility and overall performance, MyoSource’s Cheer Kinetic Bands are leg resistance bands geared at ages seven and higher. They come in two sizes (for those under and over 110 pounds). The product also comes…

Go, Go Gadget! MyoSource Kinetic Bands
Cheer Pros Weig…
Posted 68 days ago

Intrigued by our story on mentoring and networking and its growing importance in the all-star industry? Hear testimonials from three cheer professionals who swear by making the connection:

“I make it a point each year to attend as many conferences as I can. These conferences allow me to learn from others’ experiences and ways they’ve dealt with certain situations. I believe…

Cheer Pros Weigh In: Why Mentoring & Networking Ma…

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