At ACE Cheer Company, the colors of choice are bold reds and blacks, the teams have names like “Comanches” and “Warriors,” and the music is carefully chosen to appeal to both sexes—all part of a finely honed marketing strategy to attract male athletes. “Our marketing and imagery for the coed program is masculine,” says ACE’s J.R. Zeringue. The approach continues on the mat as well: “We always offer high fives and change our verbiage to ‘dog,’ ‘dude,’ or ‘man’” to make male athletes feel more comfortable.” Continue reading
Platinum Athletics doesn’t mess around. The small Midwest gym represents its region with steely resolve—and the industry is taking notice. The 2013-2014 season was the emerging program’s best one yet, thanks to coach Kyle Gadke being nominated for USASF’s “Choreographer of the Year” award, its Level 2 team placing eighth at the Summit, and the gym’s second full paid bid to Worlds in three years. (To date, Platinum Athletics is the only coed team from Missouri to receive a fully paid bid.) Continue reading
For 20 years, Elaine Pascale and Joelle Antico, the mother-daughter juggernaut behind New Jersey-based World Cup All-Stars, have been churning out a steady stream of athletes—an admirable feat for anyone, let alone a one-time schoolteacher and an accountant. Arguably one of the most recognized all-star programs in the nation, World Cup has amassed a trove of trophies and awards—including three Worlds championship titles, seven NCA national champion titles, and first place at The Majors 2014. And while Antico credits “karma and good business practices” for their two-decades long successful stretch in business, there’s also a collegial and harmonious relationship between the two women that keep the doors open and athletes clamoring for spots on their coveted teams. Continue reading
Vertical Smart Slide 1
Spotlight: Worl…
Posted 1 day ago

For 20 years, Elaine Pascale and Joelle Antico, the mother-daughter juggernaut behind New Jersey-based World Cup All-Stars, have been churning out a steady stream of athletes—an admirable feat for anyone, let alone a one-time schoolteacher and an accountant.

Arguably one of the most recognized all-star programs in the nation, World Cup has amassed a trove of trophies and awards—including three Worlds…

Spotlight: World Cup’s Joelle Antico and Elaine Pa…
Let’s Hear It f…
Posted 7 days ago

At ACE Cheer Company, the colors of choice are bold reds and blacks, the teams have names like “Comanches” and “Warriors,” and the music is carefully chosen to appeal to both sexes—all part of a finely honed marketing strategy to attract male athletes. “Our marketing and imagery for the coed program is masculine,” says ACE’s J.R. Zeringue. The approach continues…

Let’s Hear It for The Boys
Certified Plati…
Posted 9 days ago

Platinum Athletics doesn’t mess around. The small Midwest gym represents its region with steely resolve—and the industry is taking notice. The 2013-2014 season was the emerging program’s best one yet, thanks to coach Kyle Gadke being nominated for USASF’s “Choreographer of the Year” award, its Level 2 team placing eighth at the Summit, and the gym’s second full paid bid…

Certified Platinum: Platinum Athletics
Franchising Cas…
Posted 14 days ago

In recent years, there’s been a major trend in the all-star cheer industry of large gyms either buying out or lending the use of their name to smaller gyms. In many instances, it appears to be a win-win situation: the larger gym is able to expand to more cities and grow its brand, while the smaller gym receives more credibility…

Franchising Case Study #1: Midwest Cheer Elite
Incentive Progr…
Posted 16 days ago

At Avon, OH-based Tumbles & Cheers, the more coaches put into the program, the more they get out of it. Owner Heather Zidek offers her coaches a financial incentive based on their performance. “We have all sorts of different factors that go into the compensation they receive— everything from retention rates to how high enrollment is in their classes to…

Incentive Programs: Do They Work?
Star Power: Bri…
Posted 23 days ago

When Shiela Hajjar Perry, owner of Saucier, MS-based Cheer Zone Athletics, saw an opportunity to bring cheerlebrities Gabi Butler (California All Stars) and Kiara Nowlin (Baylor University) into her gym, she jumped at it. “Gabi posted on social media that they were going through Interstate 10 and hosting some clinics,” she says. “One of our kids tagged me in the…

Star Power: Bringing Cheerlebrities To Your Gym
Starting a Big …
Posted 30 days ago

Between long practices and mounting anticipation, the months leading up to a big competition can often be riddled with stress—especially for younger athletes who are new to the sport. That’s a big part of the reason Cody Woodfell decided to introduce a “Big Sister” program at his Sunrise, FL-based gym, Cheer Factory. “The payoff is so late in the season,…

Starting a Big Sibling Program
Spotlight: A.S.…
Posted 34 days ago

Talk about power in numbers—when the All-Star Gym Owners Association (ASGA) speaks, people listen. Whether it’s getting an event producer to reconsider its stance on stay-to-play, tracking down answers and assistance from a MIA vendor or righting an industry wrong, the ASGA is able to exert influence via its ever-growing Facebook group 3,000+ members strong.

Spotlight: A.S.G.A.
Athlete Poachin…
Posted 37 days ago

“If you switch to our gym, we’ll make you a flyer.”

“If you switch to our gym, we’ll give you free tuition.”

If these promises sound familiar, you’re not alone—many gym owners have lost athletes to other gyms practicing questionable recruiting techniques. Some people will say anything to convince an athlete to switch to their program, and the offers can be…

Athlete Poaching: Should You Be Worried?
Candid Coach: J…
Posted 41 days ago

For Forestville, MD-based gym Crimson Heat, “spirit” has more meanings than one. The faith-based gym builds both moral foundation and athleticism, with Jon Rolle acting as both Travel Cheer Program Director and head coach of its Worlds team. Calling on more than 15 years of experience, Rolle has taken Crimson Heat to Worlds for the past four years—reaching a peak…

Candid Coach: Jon Rolle

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