Between long practices and mounting anticipation, the months leading up to a big competition can often be riddled with stress—especially for younger athletes who are new to the sport. That’s a big part of the reason Cody Woodfell decided to introduce a “Big Sister” program at his Sunrise, FL-based gym, Cheer Factory. “The payoff is so late in the season, and the older girls really help the younger ones through that,” said Woodfell, who pairs more seasoned senior athletes with Level 1 newbies. “It’s all about encouragement and camaraderie, and [the program] works really well.” Continue reading
For Forestville, MD-based gym Crimson Heat, “spirit” has more meanings than one. The faith-based gym builds both moral foundation and athleticism, with Jon Rolle acting as both Travel Cheer Program Director and head coach of its Worlds team. Calling on more than 15 years of experience, Rolle has taken Crimson Heat to Worlds for the past four years—reaching a peak of ninth place in 2012. Recognizing the spirited approach Rolle embodies as a coach and encourages in his athletes, Rolle was nominated by USASF for 2014 Coach of the Year. Continue reading
Talk about power in numbers—when the All-Star Gym Owners Association (ASGA) speaks, people listen. Whether it’s getting an event producer to reconsider its stance on stay-to-play, tracking down answers and assistance from a MIA vendor or righting an industry wrong, the ASGA is able to exert influence via its ever-growing Facebook group 3,000+ members strong. Continue reading
Vertical Smart Slide 1
Starting a Big …
Posted 5 days ago

Between long practices and mounting anticipation, the months leading up to a big competition can often be riddled with stress—especially for younger athletes who are new to the sport. That’s a big part of the reason Cody Woodfell decided to introduce a “Big Sister” program at his Sunrise, FL-based gym, Cheer Factory. “The payoff is so late in the season,…

Starting a Big Sibling Program
Spotlight: A.S.…
Posted 9 days ago

Talk about power in numbers—when the All-Star Gym Owners Association (ASGA) speaks, people listen. Whether it’s getting an event producer to reconsider its stance on stay-to-play, tracking down answers and assistance from a MIA vendor or righting an industry wrong, the ASGA is able to exert influence via its ever-growing Facebook group 3,000+ members strong.

Spotlight: A.S.G.A.
Athlete Poachin…
Posted 12 days ago

“If you switch to our gym, we’ll make you a flyer.”

“If you switch to our gym, we’ll give you free tuition.”

If these promises sound familiar, you’re not alone—many gym owners have lost athletes to other gyms practicing questionable recruiting techniques. Some people will say anything to convince an athlete to switch to their program, and the offers can be…

Athlete Poaching: Should You Be Worried?
Candid Coach: J…
Posted 16 days ago

For Forestville, MD-based gym Crimson Heat, “spirit” has more meanings than one. The faith-based gym builds both moral foundation and athleticism, with Jon Rolle acting as both Travel Cheer Program Director and head coach of its Worlds team. Calling on more than 15 years of experience, Rolle has taken Crimson Heat to Worlds for the past four years—reaching a peak…

Candid Coach: Jon Rolle
Hot Topic: Stay…
Posted 19 days ago

Ever since The Aloha International Spirit Championships in Honolulu began requiring stay-to-play in 2005, event producers have been following suit. As more competition companies start to shift their policies toward stay-to-play, the industry has reached a heated crossroads. Gym owners are fighting for the right to reserve their own hotel rooms, while event producers maintain that it’s necessary that they…

Hot Topic: Stay-to-Play
Parent Cheer Te…
Posted 26 days ago

The lights dim, as a local gym’s newest squad takes the floor to show off their newly acquired tumbling skills, jumps and stunts. An MC introduces the group as AC/DC’s “Back in Black” begins to rail from the auditorium speakers. A crowd of teenage athletes holds up signs and begins to cheer wildly for individual members of the squad. Someone…

Parent Cheer Teams
Our First Year:…
Posted 33 days ago

Anyone who’s read our “Starting a Gym 101” series on theCheerProfessional website knows that launching a new all-star program can be a massive undertaking—from setting up the logistics to securing the right insurance to attracting clients. To find out what it really takes for a successful start-up, we spoke with three cheer professionals who’ve just completed their first year at…

Our First Year: TNT Cheer
Wrap the Year U…
Posted 40 days ago

At Sebring, FL-based Edge Cheer, athletes and their families end the year with a formal banquet full of awards, trophies and certificates. Owner Jenny Rowe says, “In this particular industry where it’s all about the team—and sacrificing and doing what’s best for the team—it’s a really big deal to get to individually recognize the strengths of these kids. We give…

Wrap the Year Up Right
Owner's Manual:…
Posted 44 days ago

We have been doing charitable work since the day our doors opened. At Cheer World, we are a family and we believe in being life coaches first and cheer coaches second. To that end, we band together as a family and get involved in our community in any way we can. Anyone can coach a back handspring. We pride ourselves…

Owner’s Manual: Patrick Fogarty of Cheer World
A Day in the Li…
Posted 47 days ago

8:00 am: I do a devotional every day when I wake up; that’s really important to my life, because I’ve been given all these gifts. Everything I do, I want people to see Christ in me.

8:15 am: One of the first things I do is take care of social media stuff: Facebook, Twitter, Instagram. Messenger is a new one that’s…

A Day in the Life: Debbie Love

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