When Midwest Cheer Elite owner Tanya Roesel calls a pizza place near her Ohio gym, chances are, it’s not to order a pizza—it’s to make a deal. She regularly contacts local pizza places, including franchises like Pizza Hut and Domino’s, and asks the general manager to consider doing a cross-promotion. If they’re willing, Roesel drops more »
2014 was a big one for Spirit of Texas—at the Summit, the gym placed third in Youth 3 and first in Senior 3. In addition, they snagged three silver medals at Worlds, and their coach Krista Godbee was appointed Coach of the Year by USASF. As this season shapes up to follow suit, Spirit of more »
There was no time to batten down the hatches. It was business as usual July 8, 2012, at Fredericksburg, VA-based Cheer Fusion. While coach Mandi Spina and her senior Level Four co-ed Dream Team members practiced double downs, the sky turned ominous. The rain pelting the building had shifted sideways, sending a warning through the more »
As a gym owner, dealing with drama is often part of the job description—but bad or event toxic behavior from your athletes, team parents or coaches can make life difficult not only for you, but everyone who is part of your gym. CheerProfessional spoke with cheer professionals who’ve dealt with disastrous behavior to find out their wildest stories—and how they fixed the situation. See if anyone from this cast of characters sounds familiar, and see how to deal.
For the third year in a row, CheerProfessional tapped three of the industry’s cheer “leaders” for a spirited panel discussion on our industry and its future. See what Midwest Cheer Elite’s Tanya Roesel, CheerGyms.com’s Morton Bergue and JAMZ’ David Sims have to say on the hottest topics affecting our industry in part two of our roundtable.
For the third year in a row, CheerProfessional tapped three of the industry’s cheer “leaders” for a spirited panel discussion on our industry and its future. See what Midwest Cheer Elite’s Tanya Roesel, CheerGyms.com’s Morton Bergue and JAMZ’ David Sims have to say on the hottest topics affecting our industry in part one of our roundtable.
Since this Florida-based gym first launched in 2004, Ultimate Athletics has gone from 35 athletes to almost 200 in its Port St. Lucie location, and grown from 50 to 100+ in its second Vero Beach location (which opened in 2010). Successful recruitment and retention of male athletes has played a big part in the program’s growing success, thanks to a free tuition program and strong focus on mentorship. Hear from owner Bobby Gomez on how he brings in the boys!
In recent years, there’s been a major trend in the all-star cheer industry of large gyms either buying out or lending the use of their name to smaller gyms. In many instances, it appears to be a win-win situation: the larger gym is able to expand to more cities and grow its brand, while the smaller gym receives more credibility and business support. CheerProfessional talked to the owners of three cheer gyms who are giving franchising a try—and reaping the benefits. See what CNY Storm owner Kathy Penree has to say.
For years, cheer professionals have made the call for a massive scoring overhaul—and this season, the event producers have answered. This year, two brand-new scoring systems will be introduced to meet the need for a new approach at events. “Recently, there has been a push from coaches to unify scoring across the industry,” explains JAM Brands co-owner Dan Kessler. “For many years, scoring was different between event producers, and coaches were having to change their choreography and routines throughout the season.”
For 20 years, Elaine Pascale and Joelle Antico, the mother-daughter juggernaut behind New Jersey-based World Cup All-Stars, have been churning out a steady stream of athletes—an admirable feat for anyone, let alone a one-time schoolteacher and an accountant.
Arguably one of the most recognized all-star programs in the nation, World Cup has amassed a trove of trophies and awards—including three Worlds championship titles, seven NCA national champion titles, and first place at The Majors 2014. And while Antico credits “karma and good business practices” for their two-decades long successful stretch in business, there’s also a collegial and harmonious relationship between the two women that keep the doors open and athletes clamoring for spots on their coveted teams.