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Fundraising is a challenge all gyms face, but done right, it can be an exciting, memorable experience for everyone involved. For inspiration, we’re interviewing gym owners who’ve found ways to put the “fun” in fundraising. Meet Josh Filiault, owner of Troy, AL-based Xtreme Athletics. For the past four years, Filiault and his team have organized a highly successful zombie-themed 5K run, raising as much as $25,000.
For Pam Duke, owner of Nor’Eastern Storm, recognition as USASF’s 2015 “Small Program of the Year” means everything. It’s validation of her vision, dedication, perseverance and aspirations. The only problem is that she doesn’t operate like a small gym—which just might be the key to her success.
Going into her 10th year, Duke has learned a thing or two about how to succeed in the all-star cheer industry despite living in an area with limited population. Located on the eastern shore of Maryland, an area that does not realistically have enough potential athletes to support a large gym, Duke makes the most of what she’s got…and that’s a lot.
On the surface, it sounds like a great idea: provide a specially designated room where parents can watch cheer practice and see the hard work their kids are putting in. But some gym owners say that introducing a parent viewing area can open doors that remain better closed—and invite unwelcome feedback and drama. So what will work for your gym? We interviewed several gym owners to get their take.
At the start of the 2015-2016 season, we wanted to know: what are your business and team goals for the upcoming year? CheerProfessional polled gym owners and coaches from around the country to find out. See what cheer pros from Ultimate Allstars, ACX Twisters, and more had to say.
Considering a new name, new space or new approach? These changes can shake up your gym and open up new possibilities. We spoke with Allyson Moore, owner of Okemah, OK-based Victory Elite Athletics, about her decision to move to a new city and focus only on tiny/junior teams rather than offering senior teams.
One year ago, Nebraska Cheer Center relocated to a brand-new facility, and co-owners Dusty and Nicki Baker decided to incorporated a pro shop within the space. Says Nicki, “Having the space to do it really motivated us to open the shop and get things started.” Find out how they got the shop up and running in this installment of “Owner’s Manual!”
What does it take to win our “Coach of the Year” competition? In Denise Ginocchi’s case, it was the heartfelt testimony of her athletes, who praised the Beloit, Ohio resident for pushing them to be their best and being generous with her time and effort—but also for having the ability to go from “laughing and hugging” her team to “conditioning with no mercy.”
That determined work ethic is what spurred Ginocchi’s West Branch High School competitive cheer team on to kudos like third place at the 2015 AmeriCheer Internationals, seventh place at Ohio’s state competition, and series grand champion at their local CheerTime competition.
Raise your hand if this scenario sounds familiar: a parent pulls you aside after practice and says, “According to my research, your competition fees are too high.” Chances are, if you’re a gym owner, you’ve been there—more than once. With so much information readily available online, many parents are doing their own due diligence to find out what competitions really cost, but they may not always understand the bigger picture. So what’s the best way to handle concerned parents who research fees online and compare them to the fees charged by your gym?
Considering a new name, new space or new approach? These changes can shake up your gym and open up new possibilities. We spoke with Kristin Perrin, owner of Central, LA-based Central Community Athletics, about her experience taking on a new gym name and two new co-owners. See what she has to say about the changes and how she’s reinvented her gym.
The wildly popular CheerUPDATES Twitter feed started off simply enough. DJ Yeager, then a coach for the now-shuttered Galaxy program, was traveling to the Majors in 2012, and his athletes wanted play-by-play updates from the competition. “I didn’t want to send out a ton of text messages,” says Yeager. “I decided to start a Twitter account instead.” Word spread quickly, and by the end of that first evening, CheerUPDATES accumulated 500 followers.