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With eight cheer gyms within a 30-minute drive of Beaverton, plus five more for a little extra gas money, it’s no small claim when Oregon Dream Teams calls itself the fastest-growing gym of its kind in the state. The region’s saturated cheer gym market also means that bringing new athletes through the doors is no small feat. So it’s somewhat surprising that Tori and Dan Cotton decided to take a minimal marketing approach when they purchased Oregon Dream Teams during the 2011-2012, letting their product speak for itself. But the gamble paid off: the result was a second location within two years—and twice as many athletes.
With so many business books on the market, how can you decipher between dead air and dead-on? We asked five gym owners to share their trusted tomes they used for building their cheer businesses. Check out our list to find one that will work for you.
The Ultimate Athletics Gems program first launched in October 2008 and is now in its seventh season. Both cheer and dance are offered for the gym’s 45 special needs athletes, along with the opportunity to compete at Cheersport and perform at local exhibitions. CheerProfessional spoke with gym owner Craig El about the growth of their program and his advice for others looking to follow suit.
You know the ones: those gyms who have instantly recognizable logos, unmistakable choreography and/or a name that’s known all over the cheer world. Many of the most successful gyms in the industry get there by cultivating a strong brand that suits their product perfectly. To find out how to build a massively effective brand, we spoke with three gyms who’ve done just that: Maryland Twisters, California All Stars and Top Gun. See our second installment with Tannaz Emamjomeh of California All Stars!
“Begin at the beginning”—a simple concept, but one that works well for coach Jodi Kandl in her work with the all-star cheer teams at Cheergyms.com, including its special needs team, Sparkle. “Every athlete that walks in the gym learns differently, whether they are on the special needs team or not,” says Jodi Kandl.
They say when one door closes, another one opens. In Jessica Moltisanti’s case, the 2009 economic downturn and her husband’s sudden unemployment was just the catalyst Moltisanti needed to open the doors at Zone Cheer All Stars. Since then, Zone has grown from one team of 16 athletes to nine teams with more than 300 athletes. Despite such a meteoric rise, however, Moltisanti never wavered from her commitment to a powerful trifecta: dedication to the sport, an educator’s background and a fierce, former cheerleader’s spirit. Learn more about this rising cheer entrepreneur in our candid Q&A.
Late uniform delivery, missing music, and flaky vendors, oh my! If any of this sounds familiar, you’re not alone. Choosing a qualified vendor for uniforms, music or choreography can be a lot like speed dating—there is much information to process in a short amount of time and, even if you are hopeful about the relationship more »
You know the ones: those gyms who have instantly recognizable logos, unmistakable choreography and/or a name that’s known all over the cheer world. Many of the most successful gyms in the industry get there by cultivating a strong brand that suits their product perfectly. To find out how to build a massively effective brand, we spoke with three gyms who’ve done just that: Maryland Twisters, California All-Stars and Top Gun. See our first installment with Tara Cain of Maryland Twisters!
As The Summit heads into its third year and large-scale end-of-year events continue to trend throughout the industry, gym owners and coaches are reflecting on its impact. Some gym owners have felt a ripple effect from this rising tide, saying that parents and lower-level athletes are now laser-focused on getting bids to the Summit—but not everyone views this development as a positive one. So what’s the true impact? We spoke with Bravo All Stars owner Adriane Callahan and Cheer Extreme Allstars owner Courtney Smith-Pope to explore various perspectives.
Kathy Penree still vividly remembers the life-changing conversation she and her longtime friend Elaine Pascale had back in 1996. Both former cheerleaders, she and Pascale were chatting about the business of all-star cheerleading, as well as their love of coaching. World Cup All Stars owner Pascale saw the writing on the wall—and suggested that Penree more »