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You know the ones: those gyms who have instantly recognizable logos, unmistakable choreography and/or a name that’s known all over the cheer world. Many of the most successful gyms in the industry get there by cultivating a strong brand that suits their product perfectly. To find out how to build a massively effective brand, we spoke with three gyms who’ve done just that: Maryland Twisters, California All-Stars and Top Gun. See our first installment with Tara Cain of Maryland Twisters!
As The Summit heads into its third year and large-scale end-of-year events continue to trend throughout the industry, gym owners and coaches are reflecting on its impact. Some gym owners have felt a ripple effect from this rising tide, saying that parents and lower-level athletes are now laser-focused on getting bids to the Summit—but not everyone views this development as a positive one. So what’s the true impact? We spoke with Bravo All Stars owner Adriane Callahan and Cheer Extreme Allstars owner Courtney Smith-Pope to explore various perspectives.
Kathy Penree still vividly remembers the life-changing conversation she and her longtime friend Elaine Pascale had back in 1996. Both former cheerleaders, she and Pascale were chatting about the business of all-star cheerleading, as well as their love of coaching. World Cup All Stars owner Pascale saw the writing on the wall—and suggested that Penree more »
When CheerForce owner, Becky Herrera, logged onto the ASGA Facebook page this fall, she discovered a plethora of posts about a company that was using existing cheer logos to make doll clothes without the gyms’ permissions. This was familiar territory for Herrera, who’d previously discovered the CheerForce logo being used on bows and other apparel—without more »
When Midwest Cheer Elite owner Tanya Roesel calls a pizza place near her Ohio gym, chances are, it’s not to order a pizza—it’s to make a deal. She regularly contacts local pizza places, including franchises like Pizza Hut and Domino’s, and asks the general manager to consider doing a cross-promotion. If they’re willing, Roesel drops more »
2014 was a big one for Spirit of Texas—at the Summit, the gym placed third in Youth 3 and first in Senior 3. In addition, they snagged three silver medals at Worlds, and their coach Krista Godbee was appointed Coach of the Year by USASF. As this season shapes up to follow suit, Spirit of more »
There was no time to batten down the hatches. It was business as usual July 8, 2012, at Fredericksburg, VA-based Cheer Fusion. While coach Mandi Spina and her senior Level Four co-ed Dream Team members practiced double downs, the sky turned ominous. The rain pelting the building had shifted sideways, sending a warning through the more »
As a gym owner, dealing with drama is often part of the job description—but bad or event toxic behavior from your athletes, team parents or coaches can make life difficult not only for you, but everyone who is part of your gym. CheerProfessional spoke with cheer professionals who’ve dealt with disastrous behavior to find out their wildest stories—and how they fixed the situation. See if anyone from this cast of characters sounds familiar, and see how to deal.
For the third year in a row, CheerProfessional tapped three of the industry’s cheer “leaders” for a spirited panel discussion on our industry and its future. See what Midwest Cheer Elite’s Tanya Roesel, CheerGyms.com’s Morton Bergue and JAMZ’ David Sims have to say on the hottest topics affecting our industry in part two of our roundtable.
For the third year in a row, CheerProfessional tapped three of the industry’s cheer “leaders” for a spirited panel discussion on our industry and its future. See what Midwest Cheer Elite’s Tanya Roesel, CheerGyms.com’s Morton Bergue and JAMZ’ David Sims have to say on the hottest topics affecting our industry in part one of our roundtable.