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Anyone who’s read our “Starting a Gym 101” series on the CheerProfessional website knows that launching a new all-star program can be a massive undertaking—from setting up the logistics to securing the right insurance to attracting clients. To find out what it really takes for a successful start-up, we spoke with three cheer professionals who’ve just completed their first year at the helm. Check out our first case study on Pittsburgh Pro All-Stars. Continue reading
Amanda Dauzat wasn’t always a cheerleader who prayed. The founder of Denver, CO-based Youth Alive Cheer didn’t discover a spiritual connection with cheerleading until she attended a small Christian college. There, through the guidance of her cheer coach, she developed a relationship with the divine. Now Dauzat offers other youth the opportunity to combine athleticism with faith. “The way I view faith-based programs is like any other,” said Dauzat. “We are a cheer program that wants to teach [our students] life lessons. We choose the Bible to be our guide.” Continue reading
International cheer consultant and coach Debbie Love is famous in the industry for emphasizing the importance of psychology in sports, but she admits that while competing as a college gymnast she wasn’t always a perfect picture of focus and concentration. In fact, she can pinpoint a specific instance when she realized she was relying mentally on magical thinking: “I wouldn’t tumble until I did a little ritual before my pass,” she says. “I had to stand there and close my eyes and say, ‘Okay, Debbie, you can do this. Now go.’ And if I didn’t say it, I wouldn’t go.” Love trained herself to execute her routine without the mantra and trust the mechanics of her routine by repeatedly assuring herself, “You’re confident; you can do this.” Now, more than 50 gyms per year—including teams in South America, New Zealand and Scotland, along with Louisville-based GymTyme (which she’s affiliated with)—seek out Love’s expertise on mental block, injury prevention and technique. Continue reading
Vertical Smart Slide 1
Spotlight: Debb…
Posted 4 days ago

International cheer consultant and coach Debbie Love is famous in the industry for emphasizing the importance of psychology in sports, but she admits that while competing as a college gymnast she wasn’t always a perfect picture of focus and concentration. In fact, she can pinpoint a specific instance when she realized she was relying mentally on magical thinking: “I wouldn’t…

Spotlight: Debbie Love
Our First Year:…
Posted 5 days ago

Anyone who’s read our “Starting a Gym 101” series on the CheerProfessional website knows that launching a new all-star program can be a massive undertaking—from setting up the logistics to securing the right insurance to attracting clients. To find out what it really takes for a successful start-up, we spoke with three cheer professionals who’ve just completed their first year…

Our First Year: Pittsburgh Pro All-Stars
Keeping the Fai…
Posted 10 days ago

Amanda Dauzat wasn’t always a cheerleader who prayed. The founder of Denver, CO-based Youth Alive Cheer didn’t discover a spiritual connection with cheerleading until she attended a small Christian college. There, through the guidance of her cheer coach, she developed a relationship with the divine. Now Dauzat offers other youth the opportunity to combine athleticism with faith. “The way I…

Keeping the Faith: Faith-Based Programs
Candid Coach Q&…
Posted 12 days ago

Got your blinders handy? Amy Faulkner’s dedication to the Northstar Studios community shines bright. As founder, owner and coach, she has grown the cheerleading studio to become a welcoming beacon in Sunbury, Ohio. Faulkner first started Northstar Studios in 2008 shortly after her husband returned from a military tour in Iraq. Since then, the business has outgrown two studios to…

Candid Coach Q&A: Amy Faulkner
When Two Become…
Posted 19 days ago

Like the splitting up of once head-over-heels newlyweds, the parting of ways in business is often tricky, sad and more than a little complicated. Add in the complexities of an all-star cheer business, and breaking up can get downright sticky. So what happens when one of the partners of an all-star gym wants to retire or pursue other passions? Legal…

When Two Become One: Dissolving a Partnership
Pure Magic: Pac…
Posted 25 days ago

Troy Hedgren landed in the all-star cheer world by chance, but he nailed it. Today he’s one of four co-owners of the rapidly growing Pacific Coast Magic, but the former gymnastics coach first started his entrepreneurial career at age 19 with the Tumblebus, a mobile gymnastics school for pre-schoolers. In 1995, he sold the venture to open his first gym,…

Pure Magic: Pacific Coast Magic
Private Lessons…
Posted 30 days ago

The good news: Private lessons can certainly add an extra layer of perceived value for gym clientele. The bad news: at times, offering privates can also add more hassle for gym owners between scheduling, pay structure, and other considerations. However, in the end, most gym owners, coaches and parents agree that private lessons offer an array of benefits that make…

Private Lessons: A Primer
Avoiding the La…
Posted 32 days ago

It’s Friday night at the Cheer Pride All-Stars gym in Whippany, NJ. Coach Erin Shane signals The Summit-bound Junior Level 1 team to enter the gym. Clad in fire-colored practice gear with bows neatly placed on their crowns, 15 female athletes quietly line up in four rows, hit a “T” and prepare to perform a timing drill for jumps.

Shane…

Avoiding the Lazy Coaching Trap
Straight Talk w…
Posted 37 days ago

As home to the premier F5, the Maryland Twisters are no strangers to high expectations. Pressure from industry leaders, judges and fans to “keep delivering and over-delivering” can be intense, but gym owner Tara Cain insists that championship titles (of which they have many) are not the end goal for a Twister—it’s having fun. “At the end of the day,…

Straight Talk with Maryland Twisters’ Tara Cain
Getting to the …
Posted 39 days ago

When Randy Dickey, owner of South Carolina-based ACX Cheer and head of the All- Star Gym Association, unexpectedly had to fly a photographer to an event, the exorbitant price of the airline ticket stunned him. But when he pulled out his credit card, he solved the problem—without spending a dime. Ever since Dickey first signed up for the American Express…

Getting to the Point(s)

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