Show Me the Money: Smart Collection Strategies

collections, parents, smart business, Tanya Roesel May 16, 2016

When most cheerleading coaches decide to open their own gyms, they do it for love of the sport, a desire to make a difference with young athletes, a competitive drive to be the best. They don’t do it because they love chasing down accounts every month, but that’s exactly what they’ll have to do if they want their gym to stay open.

“One gym called us for advice and was $100,000 in the hole,” says Tanya Roesel, owner of Midwest Cheer Elite. “And I was like, how did you get there? People will pay what they have to pay for. If you let them think they’re at the bottom of the ladder, they will treat you like that.”

Down to Business/ Web Exclusives

Act Local, Go Global

midwest cheer elite, Tanya Roesel, twisters sports April 20, 2015

When Midwest Cheer Elite owner Tanya Roesel calls a pizza place near her Ohio gym, chances are, it’s not to order a pizza—it’s to make a deal. She regularly contacts local pizza places, including franchises like Pizza Hut and Domino’s, and asks the general manager to consider doing a cross-promotion. If they’re willing, Roesel drops more »

In the Industry/ Web Exclusives

State of the Union 2015, Part Two

david sims, jamz, Morton Bergue, state of the union, Tanya Roesel March 24, 2015

For the third year in a row, CheerProfessional tapped three of the industry’s cheer “leaders” for a spirited panel discussion on our industry and its future. See what Midwest Cheer Elite’s Tanya Roesel, CheerGyms.com’s Morton Bergue and JAMZ’ David Sims have to say on the hottest topics affecting our industry in part two of our roundtable.

In the Industry/ Web Exclusives

State of the Union 2015, Part One

david sims, jamz, Morton Bergue, state of the union, Tanya Roesel March 19, 2015

Down to Business/ Web Exclusives/ webexclusive1

Franchising Case Study #1: Midwest Cheer Elite

franchising, midwest cheer elite, Tanya Roesel December 3, 2014

In recent years, there’s been a major trend in the all-star cheer industry of large gyms either buying out or lending the use of their name to smaller gyms. In many instances, it appears to be a win-win situation: the larger gym is able to expand to more cities and grow its brand, while the smaller gym receives more credibility and business support. CheerProfessional talked to the owners of three cheer gyms who are giving franchising a try—and reaping the benefits. See what Midwest Cheer Elite owner Tanya Roesel has to say.

In the Industry/ Two Sides/ Web Exclusives

Hot Topic: Stay-to-Play

cheersport, stay to play, Tanya Roesel November 3, 2014

Ever since The Aloha International Spirit Championships in Honolulu began requiring stay-to-play in 2005, event producers have been following suit. As more competition companies start to shift their policies toward stay-to-play, the industry has reached a heated crossroads. Gym owners are fighting for the right to reserve their own hotel rooms, while event producers maintain that it’s necessary that they require programs to book room blocks at designated hotels. As the new season takes shape, the question remains: how exactly will this growing practice affect the world of all-star cheer?

In the Industry/ Web Exclusives/ webexclusive2

Game Changers: Midwest Cheer Elite

Game Changers, midwest cheer elite, Tanya Roesel January 7, 2014

You may know Tanya Roesel as the determined entrepreneur behind the Midwest Cheer Elite empire, but long before her all-star cheer days, she first made a name for herself as a DJ—spinning at Cincinnati nightclubs and eventually opening for major acts like Prince back in the 80s. The road to notability, however, wasn’t exactly smooth: as the only female DJ in town, she was often told she couldn’t succeed because she was a woman. “I love when people tell me I can’t do something because it just makes me want to do it more.”

Mind, Body & Soul/ Web Exclusives/ webexclusive2

Operation Thin-spiration: Body Image Issues for Athletes

anorexia, athletes, body image, bulimia, Tanya Roesel June 3, 2013

Lettuce-only salads, one slice of meat per day and strict rules against pasta, soda and bread—these are the staples of a popular “Worlds diet” making the rounds online (where Tweets like “Oops! So much for my Worlds diet” are standard fare). “I often hear my athletes saying, ‘Have you seen that gym’s Worlds diet?’” says Tanya Roesel of Midwest Cheer Elite. “It’s a bad time of year for body image. Everyone’s going to Florida, where they’ll be either in swimsuits or the spotlight.”