Considering a new name, new space or new approach? These changes can shake up your gym and open up new possibilities. We spoke with Kristin Perrin, owner of Central, LA-based Central Community Athletics, about her experience taking on a new gym name and two new co-owners. See what she has to say about the changes and how she’s reinvented her gym.
Monthly Archives: September 2015
The wildly popular CheerUPDATES Twitter feed started off simply enough. DJ Yeager, then a coach for the now-shuttered Galaxy program, was traveling to the Majors in 2012, and his athletes wanted play-by-play updates from the competition. “I didn’t want to send out a ton of text messages,” says Yeager. “I decided to start a Twitter account instead.” Word spread quickly, and by the end of that first evening, CheerUPDATES accumulated 500 followers.
When hiring new staff, Kevin Spencer of Southern Kentucky Athletics follows the same litmus test as Facebook mogul Mark Zuckerberg, asking himself, “Would I work for this person?” If the answer is no, then the coaching candidate doesn’t make the cut.
Pretty cut-and-dried, but hiring isn’t always so simple. Finding coaches that demonstrate proper technique, are responsible and share the same values as your gym can often prove to be a tall task. So how do you go about staffing your facility with top-notch talent? We picked the brains of some of the best in the industry to get their secrets on coach recruitment.
Chesapeake, Ohio is set on the banks of the Ohio River. At last count, less than 1,000 people live in the tiny town, steeped in railway history. Stuck halfway between the two bridges that connect the town to its neighbor Huntington, West Virginia is Jill’s Tumbleworld. Owned by Jill Greenhill, the gym plays home to the Dreams All Stars and more than 350 athletes, some of whom travel two hours to train. When the girls and boys, coaches and trainers head home after a rigorous practice, they can be seen squeezing one another’s hands three times. Later, there will be a flurry of texts and social media posts that read simply, “Sqx3.”