As The Summit heads into its third year and large-scale end-of-year events continue to trend throughout the industry, gym owners and coaches are reflecting on its impact. Some gym owners have felt a ripple effect from this rising tide, saying that parents and lower-level athletes are now laser-focused on getting bids to the Summit—but not everyone views this development as a positive one. So what’s the true impact? We spoke with Bravo All Stars owner Adriane Callahan and Cheer Extreme Allstars owner Courtney Smith-Pope to explore various perspectives.
Talk about power in numbers—when the All-Star Gym Owners Association (ASGA) speaks, people listen. Whether it’s getting an event producer to reconsider its stance on stay-to-play, tracking down answers and assistance from a MIA vendor or righting an industry wrong, the ASGA is able to exert influence via its ever-growing Facebook group 3,000+ members strong.
At Kernersville, NC-based Cheer Extreme Allstars, team placements are no longer simply announced online, but have now become a festive affair with much more fanfare. This spring, owner Courtney Smith-Pope introduced the “Teal Reveal,” a gala event held at a local church. Smith-Pope spent the morning with her team moms stuffing personalized invites for each athlete, and when she yelled “Go!” later that night, the athletes eagerly ran to each decorated table to see which team held their fate.
Anyone who encounters Cheer Extreme All-Stars’ Courtney Smith-Pope need not wonder where she gets her effervescent passion for the sport—after all, it’s all in the family. Her mom and co-founder, Betsy, acts as the financial and admin guru for all 9 CEA locations around North Carolina, while her sister, Kelly, oversees its Raleigh and Greenville locations. She first met her husband of 10 years, Ben Pope, back when he owned a Premier Athletics gym in Asheville—today he runs CEA’s Winston-Salem location and coaches tumbling and stunting, while their two daughters cheer at the Kernersville location (which Smith-Pope calls “the mothership” of the operation).
A pro cheerlebrity is hard to miss. She’s usually female, a flyer, slicing through the air during a basket toss—makeup bright, smile broad. Perhaps she’s signing autographs before competition or wowing judges on the floor with a superior tumbling pass. Maybe she has an agent in hopes of getting recruited by a college and scoring a scholarship. She might have even signed an exclusive contract with a magazine or landed a deal to sell a specific brand of shoes.