One Comment

  1. Aly and Andrea
    July 15, 2013 @ 1:56 pm

    Morton, you could not have said it more perfectly. The athletes will go where their needs are being met. Research shows that the most successful leaders provide 4 things: stability, hope, compassion, and trust. Provide that with all you do (and chose not to do) in your gym, and they will stay. Be the gym that you want to be known for and the rest will take care of itself.
    Its simple customer retention and brand loyalty 101.
    Thanks for this article- great!


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