You know the ones: those gyms who have instantly recognizable logos, unmistakable choreography and/or a name that’s known all over the cheer world. Many of the most successful gyms in the industry get there by cultivating a strong brand that suits their product perfectly. To find out how to build a massively effective brand, we spoke with three gyms who’ve done just that: Maryland Twisters, California All-Stars and Top Gun. See our first installment with Tara Cain of Maryland Twisters!
Monthly Archives: May 2015
As The Summit heads into its third year and large-scale end-of-year events continue to trend throughout the industry, gym owners and coaches are reflecting on its impact. Some gym owners have felt a ripple effect from this rising tide, saying that parents and lower-level athletes are now laser-focused on getting bids to the Summit—but not everyone views this development as a positive one. So what’s the true impact? We spoke with Bravo All Stars owner Adriane Callahan and Cheer Extreme Allstars owner Courtney Smith-Pope to explore various perspectives.
Kathy Penree still vividly remembers the life-changing conversation she and her longtime friend Elaine Pascale had back in 1996. Both former cheerleaders, she and Pascale were chatting about the business of all-star cheerleading, as well as their love of coaching. World Cup All Stars owner Pascale saw the writing on the wall—and suggested that Penree more »