Creating a thriving program is often the impetus for starting an all-star cheer gym—but what happens when that accomplishment generates considerable demand? Many business owners answer the call for expansion and go on to open multiple locations. To learn more about this approach, CheerProfessional asked three gym owners who took the leap and expanded based on their own initial success. Learn how the Stingrays tackle the challenge while maintaining the integrity of their brand.
Monthly Archives: May 2014
5:00 or 6:00 am: I get up early in the morning to work out before the girls wake up. (I have two little girls: 3-year-old Ruby Jane and 1-year-old Eleanor.) 90 percent of my workout is straight running—right now, I use the treadmill because it’s been so darn cold [in Kentucky], but I’ve done a couple marathons and a bunch of half-marathons and smaller races. Then I shower, drop Ruby Jane off at pre-school around 8:30ish and come to the office.
When JAM Brands co-founder Dan Kessler tried cheerleading for the first time at the University of Louisville after two years of playing collegiate soccer, his friends told him he was a natural at stunting. But he still had to learn the techniques from the ground up: a toss hands, then a toss hands extension, then a liberty, then a top hand. “[Stunting] was a new athletic skill that I had to conquer and try to perfect,” he says. “That addiction of getting better kept me going to practice and working.”
Considering getting incorporated? We asked legal expert Trippe Fried to give us the skinny on several types of corporations that may work well for gym owners: Subchapter S-corporations (“S-corp”): Profits and losses flow through to the owners. There are some requirements to qualify, the key one being that all of the owners must be U.S. more »
At this stage in her cheer career, Jackie Lindom does it all. Besides managing the Twisters Elite Cheer & Dance Gym in Lake Villa, Ill., Lindom also coaches, helps with choreography for various teams and judges for Xtreme Spirit and several rec competitions. (Oh, and she is just 21 years old.) Having been a cheerleader since age five, Lindom made the transition from competitor to coach/gym manager shortly after competing at Worlds in 2010 and has continued to expand her role—inside the gym and out—throughout the years.
As a new gym owner, looming legal and business matters can flummox you—among them the decision whether to file as an LLC or corporation. Infiniti Elite Athletics owner Cari Ann Bulzone says filing as an S-corp was one of the first things she did when she took over the program from its previous owner in 2012—and it was a learning experience every step of the way. “It’s not something to take lightly; gym owners should definitely do their homework,” says Bulzone, who used LegalZoom as a resource and to facilitate filing.
Now that you know all about supplements and whether they’re right for you and your athletes, here are four to consider for better health and performance: B Vitamins: Provide energy for cellular function in active adults and athletes, who are often lacking the necessary reserves. Sleep deprivation and stress can be a culprit in depleting more »
We’re all familiar with the cheer powerhouses, organizations like Top Gun, California All Stars and Cheer Athletics, whose names and accolades easily come to mind. But among these giants, Brandon All-Stars has slowly and quietly emerged out of Brandon, Fla. (a suburb of Tampa), and is poised to take its place in the spotlight.
In Morgantown, all-star gym Champion Training Academy sells USANA nutritional supplements and weight loss products as part of its adult weight loss/group fitness program. Over in Katy, Texas, Xcel Athletics All-Stars hosted a Valentine’s Day shopping event earlier this year at which one of the vendors was Advocare. Some gyms are also selling Advocare on-site, such as Green Bay-based Tri County Gymnastics & Cheer, and many cheer professionals moonlight as Advocare reps in addition to their work at the gym.
Need a legal leg to stand on when it comes to others copying your gym? One attorney says that your imitator may be liable of “causing confusion.” “There’s no reason in the world why a gym cannot have a trademark in its name [or] its logo. And there’s no reason that a gym can have more »