Branding Case Study #2: California All Stars

branding, california all-stars, Tannaz Emamjomeh July 14, 2015

You know the ones: those gyms who have instantly recognizable logos, unmistakable choreography and/or a name that’s known all over the cheer world. Many of the most successful gyms in the industry get there by cultivating a strong brand that suits their product perfectly. To find out how to build a massively effective brand, we spoke with three gyms who’ve done just that: Maryland Twisters, California All Stars and Top Gun. See our second installment with Tannaz Emamjomeh of California All Stars!

Down to Business/ Web Exclusives

Branding Case Study #1: Maryland Twisters

branding, Maryland Twisters, Tara Cain May 20, 2015

You know the ones: those gyms who have instantly recognizable logos, unmistakable choreography and/or a name that’s known all over the cheer world. Many of the most successful gyms in the industry get there by cultivating a strong brand that suits their product perfectly. To find out how to build a massively effective brand, we spoke with three gyms who’ve done just that: Maryland Twisters, California All-Stars and Top Gun. See our first installment with Tara Cain of Maryland Twisters!

Down to Business/ Web Exclusives

Often Imitated, Never Equaled: Dealing with Trademark Infringement

acx cheer, branding, Cheer Force, michigan storm, Randy Dickey, trademark April 28, 2015

When CheerForce owner, Becky Herrera, logged onto the ASGA Facebook page this fall, she discovered a plethora of posts about a company that was using existing cheer logos to make doll clothes without the gyms’ permissions. This was familiar territory for Herrera, who’d previously discovered the CheerForce logo being used on bows and other apparel—without more »

Blogs

What’s In a Name? A Lawyer Weighs In

branding, legal, trademark May 1, 2014

Need a legal leg to stand on when it comes to others copying your gym? One attorney says that your imitator may be liable of “causing confusion.” “There’s no reason in the world why a gym cannot have a trademark in its name [or] its logo. And there’s no reason that a gym can have more »

Down to Business/ Web Exclusives

Make Your Mark: Protecting Your Gym Brand

branding, legal, trademark April 28, 2014

You’ve worked hard to establish your own gym, creating a unique identity with colors, logo and uniforms. A few years later, having built a solid reputation, you’re at an event when in swaggers a brand-new team—wearing colors very similar to yours, a logo that looks awfully close to yours and (wait for it) practically the same name as yours, just with a different spelling.

Is this a scenario for yet another Bring It On movie? Unfortunately, no. It’s an all-too-common occurrence for many all-star cheer programs.