Anyone who knows Kelly Smith Helton of the popular Cheer Extreme franchise knows that she is blessed with a creative mind. As owner of the gym’s Raleigh location, Helton believes in positive reinforcement and has an innate talent for coming up with fun ideas to get her athletes involved and reaching their full potential. (In fact, Helton is so good at inspiring loyalty that more than 200 of her athletes and gym parents attended her wedding ceremony.) Learn more about Helton’s offbeat approach and why it works.