parents

Show Me the Money: Smart Collection Strategies

collections, parents, smart business, Tanya Roesel May 16, 2016

When most cheerleading coaches decide to open their own gyms, they do it for love of the sport, a desire to make a difference with young athletes, a competitive drive to be the best. They don’t do it because they love chasing down accounts every month, but that’s exactly what they’ll have to do if they want their gym to stay open.

“One gym called us for advice and was $100,000 in the hole,” says Tanya Roesel, owner of Midwest Cheer Elite. “And I was like, how did you get there? People will pay what they have to pay for. If you let them think they’re at the bottom of the ladder, they will treat you like that.”

Down to Business/ Web Exclusives

Owner’s Manual: Beth Mundell of Fyrestorm Cheer

Owners Manual, parents, team moms February 8, 2016

When it comes to team moms, Beth Mundell has her system down pat. Mundell’s team rep program at Fyrestorm Cheer has been in place since the gym first opened four years ago. Currently, the gym has 10 team reps spread across six all-star teams and two rec teams—depending on the age, size, and needs of more »

Down to Business/ Web Exclusives

The Price is Right: Presenting Pricing to Parents

parents, pricing October 9, 2015

Raise your hand if this scenario sounds familiar: a parent pulls you aside after practice and says, “According to my research, your competition fees are too high.” Chances are, if you’re a gym owner, you’ve been there—more than once. With so much information readily available online, many parents are doing their own due diligence to find out what competitions really cost, but they may not always understand the bigger picture. So what’s the best way to handle concerned parents who research fees online and compare them to the fees charged by your gym?