Ever since The Aloha International Spirit Championships in Honolulu began requiring stay-to-play in 2005, event producers have been following suit. As more competition companies start to shift their policies toward stay-to-play, the industry has reached a heated crossroads. Gym owners are fighting for the right to reserve their own hotel rooms, while event producers maintain that it’s necessary that they require programs to book room blocks at designated hotels. As the new season takes shape, the question remains: how exactly will this growing practice affect the world of all-star cheer?
stay to play
Many gym owners—and parents—have long appreciated the autonomy of making their own travel arrangements for competition, due to the flexibility and options afforded by this approach. However, more event producers are now requiring “stay to play” (requiring that teams stay in a designated room block set up by a third-party company in order to compete). The practice has sparked debate inside the industry: some gym owners are boycotting these types of events, on the grounds that rooms are being egregiously marked up and that it creates less choice for budget-conscious families. However, event producers maintain that stay-to-play is necessary in order to maintain ongoing relationships with the venues and cities their customers have come to love. See what Cheer Zone owner Tamara Reed and Cheer Power’s Regina Symons have to say on the topic.