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And Now For a Word About Sponsorship
When Cheer Zone Cheerleading athletes sport T-shirts around town in Mount Washington, Kentucky, it’s more than just a way to show team pride—it’s also a savvy strategy for keeping the program afloat. The various company logos decorating the back signify the successful T-shirt sponsorship program created by owner Tamara Erdes to help offset the financial burden for the gym’s 60-plus athletes and their families.
“Our sponsorship is set up more to help the parents than it is the gym,” explains Erdes. “We want to provide them every opportunity to cheer.”