Under Pressure Speaking of Justin Bieber, in many cases, social media tools like Twitter, Facebook, Tumblr, and Instagram have made (or at least aided) the careers of certain cheerlebrities. Gardner has more than 15,000 Twitter followers and Rule more than 16,000, while Nowlin has no less than three fake impersonators. But, Sykes emphasizes, with great more »
A pro cheerlebrity is hard to miss. She’s usually female, a flyer, slicing through the air during a basket toss—makeup bright, smile broad. Perhaps she’s signing autographs before competition or wowing judges on the floor with a superior tumbling pass. Maybe she has an agent in hopes of getting recruited by a college and scoring a scholarship. She might have even signed an exclusive contract with a magazine or landed a deal to sell a specific brand of shoes.