The Ultimate Athletics Gems program first launched in October 2008 and is now in its seventh season. Both cheer and dance are offered for the gym’s 45 special needs athletes, along with the opportunity to compete at Cheersport and perform at local exhibitions. CheerProfessional spoke with gym owner Craig El about the growth of their program and his advice for others looking to follow suit.
Since this Florida-based gym first launched in 2004, Ultimate Athletics has gone from 35 athletes to almost 200 in its Port St. Lucie location, and grown from 50 to 100+ in its second Vero Beach location (which opened in 2010). Successful recruitment and retention of male athletes has played a big part in the program’s growing success, thanks to a free tuition program and strong focus on mentorship. Hear from owner Bobby Gomez on how he brings in the boys!