Star Power: Bringing Cheerlebrities To Your Gym

california all-stars, cheerlebrities, Gabi Butler, Kiara Nowlin, robert scianna November 24, 2014

When Shiela Hajjar Perry, owner of Saucier, MS-based Cheer Zone Athletics, saw an opportunity to bring cheerlebrities Gabi Butler (California All Stars) and Kiara Nowlin (Baylor University) into her gym, she jumped at it. “Gabi posted on social media that they were going through Interstate 10 and hosting some clinics,” she says. “One of our kids tagged me in the post and said we should get them to come. I thought it sounded like a great idea.

Her instincts were right—the clinic ended up being a fantastic revenue booster for the gym, and a great PR tactic.

In the Industry/ Web Exclusives

Spotlight: California All-Stars

AwesomenessTV, Cali Smoed, Gabi Butler, Jenee Cruise, Kiara Nowlin, Smoed, Tannaz Emamjomeh May 8, 2013

“Eat, cheer, sleep”—it may sound like a gym wall mantra, but it’s actually one of the taglines for California All-Stars’ online web series “Cheerleaders.” Featuring coach Eddie Rios and cheerlebrities like Gabi Butler, Jenee Cruise and Kiara Nowlin, the AwesomenessTV show has followed the program’s famed “Smoed” Level 5 team and its highs and lows throughout the season. To date, the series has gotten more than one million overall views on YouTube—impressive exposure for what has already become one of the industry’s most recognizable brands.