You know the ones: those gyms who have instantly recognizable logos, unmistakable choreography and/or a name that’s known all over the cheer world. Many of the most successful gyms in the industry get there by cultivating a strong brand that suits their product perfectly. To find out how to build a massively effective brand, we spoke with three gyms who’ve done just that: Maryland Twisters, California All Stars and Top Gun. See our second installment with Tannaz Emamjomeh of California All Stars!
“Eat, cheer, sleep”—it may sound like a gym wall mantra, but it’s actually one of the taglines for California All-Stars’ online web series “Cheerleaders.” Featuring coach Eddie Rios and cheerlebrities like Gabi Butler, Jenee Cruise and Kiara Nowlin, the AwesomenessTV show has followed the program’s famed “Smoed” Level 5 team and its highs and lows throughout the season. To date, the series has gotten more than one million overall views on YouTube—impressive exposure for what has already become one of the industry’s most recognizable brands.