Spotlight: East Celebrity Elite

cheryl pasinato, east celebrity elite, mergers February 29, 2016

Sometimes a merger can be the kiss of death for a business. That, however, was far from the case with East Celebrity Elite, which formed after East Elite and Celebrity decided to join forces in 2009. Since the union, the program has become stronger than ever.

“I think the thing that really helped us get to the next level is that we had different ways of performing,” says Cassie Bienvenue, one of ECE’s four female owners. “East Elite at the time was very technical; Celebrity was more focused on choreography and entertaining the audience,” she explains. So when the two forces came together, it combined the best of both worlds.

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Behind the Merger: East Celebrity Elite

cheryl pasinato, east celebrity elite, mergers February 26, 2014

As the divide between small and large gyms grows wider, it’s not uncommon for gyms to merge in an attempt to pump up profits and competitive power. On the surface, the reasons to merge seem clear—building a larger membership base or having the means to form a stronger coaching staff. But dig deeper and you’ll find that a number of other motivating factors are often at play. For our “Behind the Merger” series, we caught up with East Celebrity Elite to learn more about their merging process.

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Keeping It Classy (On Social Media)

cheryl pasinato, east celebrity elite, emerald all-star cheer, social networking policy October 30, 2013

Social media and its various tools—Facebook, Twitter, Instagram, Pinterest—provide a wonderful opportunity for gyms to interact online, but the very nature of the beast can sometimes put a gym’s reputation at risk. One derogatory remark on Twitter, and 1,000 re-tweets later, your popularity could hit rock bottom. The best solution for keeping your social media reputation in check? Implementing a social media policy.