Pacing back and forth on top of purple tumbling mats in front of a rapt audience of All Star Gym Association members, Tate Chalk encourages the coaches and gym owners in attendance to make their voices heard. Wearing a black button-down shirt and stylized jeans, he talks about how to rise above fear of failure and innovate. Suddenly, he goads the crowd to yell, “Money is good!” Understandably, they need a little encouragement.