As our economy rebounds from the “Great Recession,” juggling multiple jobs is a common conundrum for many people—and cheer professionals are no exception. In fact, for gym owners, balancing more than one job might be a necessity regardless of what’s happening in the economy. As most owners will candidly share, opening a gym is something you do because you’re passionate about cheer, not because you want to get rich quick. Just ask these three moonlighting entrepreneurs, who know the perks and pitfalls of juggling jobs all too well.
When Jessica Smith first started her Danville, KY-based gym, Southern Cheer Elite, she stacked her shelves with all the business books she could get her hands on. But the primers didn’t prep Smith with the intel necessary for success—either the information wasn’t industry-specific enough or didn’t have practical applications for her own business. One thing was clear: Smith was going to have to find her own way to make it as a small gym owner.