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Monthly Archives: May 2016

Liquid Courage: How Safe Are Energy Drinks?

Mind, Body & Soul/ Web Exclusives

Liquid Courage: How Safe Are Energy Drinks?

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Hannah is a typical 15-year-old cheerleader. She spends eight hours a day at school, comes home to do her homework and then heads to the gym for cheer practice. With exhaustion setting in, she picks up an energy drink on the way to give the boost she needs to get through the grueling schedule of stretching, stunts, tumbling and dance. Sound familiar? It’s a common practice with many athletes—and cheer professionals, too.

But do energy drinks even work?

Show Me the Money: Smart Collection Strategies

Down to Business/ Web Exclusives

Show Me the Money: Smart Collection Strategies

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When most cheerleading coaches decide to open their own gyms, they do it for love of the sport, a desire to make a difference with young athletes, a competitive drive to be the best. They don’t do it because they love chasing down accounts every month, but that’s exactly what they’ll have to do if they want their gym to stay open.

“One gym called us for advice and was $100,000 in the hole,” says Tanya Roesel, owner of Midwest Cheer Elite. “And I was like, how did you get there? People will pay what they have to pay for. If you let them think they’re at the bottom of the ladder, they will treat you like that.”