It’s a lot like the proverbial tree falling in the woods: if a cheer gym doesn’t have a website, is anyone going to hear its marketing message? Not in today’s digital world, according to Jason Silverman of AllStarCheerSites.com. He says that having a dynamic online presence is just as pivotal as having a physical gym—and most potential clients and athletes are going to find your virtual doors before they step through your real ones.