Behind the Merger: Legendary Athletics

As the divide between small and large gyms grows wider, it’s not uncommon for gyms to merge in an attempt to pump up profits and competitive power. On the surface, the reasons to merge seem clear—building a larger membership base or forming a stronger coaching staff. But dig deeper and you’ll find that other motivating factors are often at play, from strengthening the local cheer community to wanting to benefit the athletes. For our “Behind the Merger” series, we caught up with Sydney McBride to learn more about the Legendary Athletics merger.