If Thunder Elite All-Stars coach Cher Fuller has her phone out while her Junior Level 3’s are running a routine, it’s not because she’s texting. She’s boosting the gym’s brand—and bonding with her athletes—by snapping a quick picture or video of their progress to share on Instagram. By now, many cheer gyms now have active Facebook and Twitter accounts and know the benefits of connecting with athletes, parents and potential customers on those platforms—but Instagram and Pinterest can develop that connection even further.