One year ago, Nebraska Cheer Center relocated to a brand-new facility, and co-owners Dusty and Nicki Baker decided to incorporated a pro shop within the space. Says Nicki, “Having the space to do it really motivated us to open the shop and get things started.” Find out how they got the shop up and running in this installment of “Owner’s Manual!”
Running a gym takes stamina, patience, resilience and the ability to multi-task like a superhero. Add a pro shop into the mix and things get even more hectic—and, if it’s managed well—even more rewarding.
Many gyms start pro shops to sell team merchandise and cheer-related items in an effort to supplement the revenue that comes from running all-star teams and classes. Though it can feel like yet another thing to add to an already very full plate, pro shops can be a huge moneymaker and help increase the profile of the gym. It takes physical space (unless the shop is online-only), manpower and the ability to juggle a side business, but for many gym owners, the sacrifices are well worth it.