Pure Magic: Pacific Coast Magic
Troy Hedgren landed in the all-star cheer world by chance, but he nailed it. Today he’s one of four co-owners of the rapidly growing Pacific Coast Magic, but the former gymnastics coach first started his entrepreneurial career at age 19 with the Tumblebus, a mobile gymnastics school for pre-schoolers. In 1995, he sold the venture to open his first gym, Gymnastics 4 Kids, with his wife Keri. While sponsoring the local Pop Warner cheer team at a competition, the Hedgrens ran into one of Keri’s former gymnastics students, whose parents clued them into the competitive all-star world of tumbling, stunting, dancing and flying.