Decoding the Gym Hopper

In the cheer business, “gym hopping” is considered a four-letter word. Whether it’s an athlete that wants to trade up to a larger gym or a parent who wants her child to be a featured flyer, families make the switch for a variety of reasons—but often find that the grass isn’t any greener on the other side. And for gym owners, it can result in loss of income, bad blood with clients and issues preparing for competition.

So how can gym owners recognize the signs early on and improve retention? Get some ideas from gym owners at Rockstar Cheer, Myrtle Beach All-Stars and Power All Stars.