ICE began in 1998 with Darlene Fanning renting space from a local gymnastics facility for a program of approximately 60 kids. According to Fanning, the program “quickly outgrew the space” and two other facilities before landing in their current Mishakawa location in 2007. In 2009, ICE expanded to Fort Wayne, and in 2011, the program opened a third location in Aurora. This year, a big part of the gym’s growth has been the reintroduction of ICE’s dance program—we asked owner Darlene Fanning to share the details.
Could the addition of a dance program be something to cheer about at your all-star gym? The sector has certainly seen significant growth in the last five years, with the 2008 debut of the Dance Worlds and many gyms introducing dance teams. USASF dance committees were formed in 2011 to help foster that growth, and 25 event producers now give bids to Dance Worlds. Being part of this emerging trend comes with both risks and rewards for any gym. Though a dance program can diversify your offering and/or boost your bottom line, it’s important to consider elements like scheduling issues, staffing and costs.