Athlete Poaching: Should You Be Worried?

“If you switch to our gym, we’ll make you a flyer.”

“If you switch to our gym, we’ll give you free tuition.”

If these promises sound familiar, you’re not alone—many gym owners have lost athletes to other gyms practicing questionable recruiting techniques. Some people will say anything to convince an athlete to switch to their program, and the offers can be hard to resist. Though healthy competition among businesses is normal, the desire to attract new athletes by any means possible can sometimes cross the line into inappropriate behavior.r