It’s not uncommon for parents to become close when their kids cheer together. What is unusual is for that friendship to blossom into a full-fledged, profitable and fun business. For Wanda and Gary Whipkey, Caryn Hale and Laura Dudley of Tallmadge, Ohio, starting American Elite Cheerleading in 2005 made sense because of their combined enthusiasm and experience volunteering at the all-star gym where their daughters trained. They just weren’t the ones who came up with the idea.