Kathy Penree still vividly remembers the life-changing conversation she and her longtime friend Elaine Pascale had back in 1996. Both former cheerleaders, she and Pascale were chatting about the business of all-star cheerleading, as well as their love of coaching. World Cup All Stars owner Pascale saw the writing on the wall—and suggested that Penree more »
In recent years, there’s been a major trend in the all-star cheer industry of large gyms either buying out or lending the use of their name to smaller gyms. In many instances, it appears to be a win-win situation: the larger gym is able to expand to more cities and grow its brand, while the smaller gym receives more credibility and business support. CheerProfessional talked to the owners of three cheer gyms who are giving franchising a try—and reaping the benefits. See what CNY Storm owner Kathy Penree has to say.
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