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Monthly Archives: August 2013

A Day in the Life: Les Stella

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A Day in the Life: Les Stella

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Get a glimpse into the day-to-day life of USASF’s Les Stella (when he’s not on the road, that is). 5:00 am: Up and at ‘em! I usually start my day with prayer and quiet time, and then it’s off for a barefoot run. 7:00 am: Time for a breakfast—usually eggs and fruit, or sometimes a smoothie. We use a Vitamix blender for all types of great smoothies. We also try to eat breakfast as a family and can pull this off pretty often. 7:30 am: I bring my two sons to school and head into traffic for the 45-minute commute…

Owner’s Manual: Joshua Kennedy

Down to Business/ Web Exclusives

Owner’s Manual: Joshua Kennedy

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When getting started, it’s important to evaluate the perception of cheerleading in your area. When I first I opened four years ago and asked this same question, I would say it would have been unrealistic to get a business sponsor without an “insider.” Since then, my program has helped to change the community’s outlook on competitive cheer and they are much more supportive now. In addition, people are seeing that we are not just about training athletes but also about building character, which provides a greater attraction for support.

And Now For a Word About Sponsorship

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And Now For a Word About Sponsorship

When Cheer Zone Cheerleading athletes sport T-shirts around town in Mount Washington, Kentucky, it’s more than just a way to show team pride—it’s also a savvy strategy for keeping the program afloat. The various company logos decorating the back signify the successful T-shirt sponsorship program created by owner Tamara Erdes to help offset the financial burden for the gym’s 60-plus athletes and their families.

“Our sponsorship is set up more to help the parents than it is the gym,” explains Erdes. “We want to provide them every opportunity to cheer.”